Facebook's Like Feature Goes Live

Last month I wrote that Facebook was preparing to launch a “Like” feature similar to the one currently provided on FriendFeed. Today, the company finally announced the launch of that feature. The main purpose of the feature is to avoid excessive comments from users saying “I agree” or “I like this”, etc.

It’s extremely simple and currently there is no page which aggregates items that you’ve liked as far as I can tell. FriendFeed probably isn’t too happy about this new feature, given that it’s identical to something that they’ve had since early on. Leah Pearlman equates this new feature to a five star rating system for restaurants. I’m not quite it’s really that robust.

So far I have yet to see the feature in action because I can’t find it on my friends’ walls but I’m sure that the feature will be launched shortly since the company has now formally announced the feature launch. Should FriendFeed be nervous? Of course, but not because Facebook has launched a new “like” feature. The real concern should be about Facebook opening up their news feed activity more extensively.

So do you like this new feature? Has it gone live for you yet? What other features would you like to see within profile news feeds?