Facebook’s Justin Osofsky Is the New COO at Instagram

Adam Mosseri also named heads of marketing and analytics

New Instagram COO Justin Osofsky
Adam Mosseri/Instagram

Head of Instagram Adam Mosseri has a new second-in-command, as Justin Osofsky, vice president of global operations at parent company Facebook, is assuming the role of chief operating officer of the photo- and video-sharing network.

The Instagram COO role has been vacant since former Facebook vice president of global public policy Marne Levine left the position last September to return to the parent company as vp of global partnerships and business development.

Osofsky had been in his role at Facebook for seven years, including oversight of media partnerships. He has been with the company since June 2008.

Mosseri revealed the move in an Instagram post, along with news of another hire and a promotion.

View this post on Instagram

Today we're announcing three new leaders: Justin Osofsky as our Chief Operating Officer, Gedioen Aloula as Head of Marketing and Tamar Shapiro as Head of Analytics. They bring immense talent and experience to their roles, and I'm excited about how each can help lead Instagram in different ways. Over the past nine months, we ran an extensive internal and external search for a COO. We considered a very diverse slate of exceptional candidates with a wide variety of skills and experiences. As the search progressed, it became increasingly clear that championing and advocating for Instagram’s efforts across FB Inc, tackling operational challenges at a global scale, and building great teams were critical elements of this role. Justin brings this expertise to the table, having run global operations at Facebook for the past seven years (including supporting the Instagram community); leading media partnerships (also helping to build the Instagram partnerships team); and growing his org from several hundred to thousands of people around the world. As our new head of marketing, Gedioen is an experienced brand marketer who will bring new perspectives to Instagram. He comes from HP, where he was the global head of marketing. Before that, he led US consumer marketing for Visa and developed iconic work for the Olympics and World Cup. Gedioen’s experience building creative global campaigns and his strong understanding of what makes the Instagram brand special will be a huge asset as we continue sharing with the world the joy and value of Instagram. Many know Tamar from her current role as head of analytics for the Sharing Experiences organization. Tamar is a proven leader, having managed large analytics teams at both Foursquare and American Express before she joined Instagram. She has done amazing work since joining, not only for the analytics and data engineering organizations, but also for the New York office. I'm thrilled to have a strong leader in New York with Instagram experience join the executive team. I’m incredibly excited for Justin, Gedioen, and Tamar to join the team - please join me in congratulating them!

A post shared by Adam Mosseri (@mosseri) on

He said of Osofsky, “Justin brings this expertise to the table, having run global operations at Facebook for the past seven years (including supporting the Instagram community); leading media partnerships (also helping to build the Instagram partnerships team); and growing his org from several hundred to thousands of people around the world.”

Justin Osofsky
Adam Mosseri/Instagram

Gedioen Aloula joined Instagram as head of marketing. He had been global head of marketing at HP. Prior to that, he served as vp and head of U.S. consumer marketing at Visa, with work on the Olympic Games and the World Cup among his highlights there.

Mosseri wrote, “As our new head of marketing, Gedioen is an experienced brand marketer who will bring new perspectives to Instagram … Gedioen’s experience building creative global campaigns and his strong understanding of what makes the Instagram brand special will be a huge asset as we continue sharing with the world the joy and value of Instagram.”

Gedioen Aloula
Adam Mosseri/Instagram

And Tamar Shapiro was promoted from head of analytics for Instagram’s sharing experiences organization to head of analytics.

Mosseri wrote, “Tamar is a proven leader, having managed large analytics teams at both Foursquare and American Express before she joined Instagram. She has done amazing work since joining, not only for the analytics and data engineering organizations, but also for the New York office. I’m thrilled to have a strong leader in New York with Instagram experience join the executive team.”

Tamar Shapiro
Adam Mosseri/Instagram

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