Facebook is testing a new look for pages on its flagship mobile application.
The social network said the test has been ongoing with “a handful” of public figures, including actors, authors, bands, books/novels and creators.
Facebook added that the test is being expanded to a small percentage of English-language pages, which will include a small number of business pages.
The social network said that with more creators, public figures and other public entities turning to Facebook to connect with their communities during the pandemic, it wanted to test a new page design and new features that make pages easier to use, acknowledging that the current process can be complex.
The most prominent change in the layout being tested is a cleaner, more intuitive layout that makes it easier for people to access a page’s biography, posts and other information.
On the page administrator side, navigation between the page owner’s profile and the public-facing page was simplified, as was the ability to assign and manage admin access permissions based on specific tasks.
Pages in the test group have access to a News Feed that makes it easy for them to see what others are sharing and to join discussions, and they also have more ability to comment and post across the Facebook app as a page.
New access points to page insights make it easier for page owners or admins to navigate to deeper insights from the page surface or directly from posts, and new insights are being tested, such as top performing posts and a metric showing a page’s audience overlap with its connected Instagram account.
Notifications are being cleaned up by aggregating related updates together, such as those for mentions or post reactions.
Finally, only followers and a follow button will be displayed, and not page likes and the like button. Facebook clarified that followers represent people who receive updates from the page in their News Feed.