Facebook Testing Sponsored Event Advertisements

This afternoon I noticed an interesting thing popup on the sidebar which was a sponsored event for the upcoming election. This appears to be a test of sponsored event ads, but this would be an amazing tool for event promoters. While Facebook is already an amazing platform for event promoters, it could get a whole lot better very soon.

This form of sponsorship shows up where gift sponsors and video sponsors currently appear. I have yet to see any other events show up in this area but I’d imagine that Facebook will be testing it out over the coming weeks and months.

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