Facebook Starts Spreading the News

Facebook corporate-communications associate Malorie Lucich wrote a post on the Facebook Blog discussing how the social-networking site’s News Feed enabled her to follow two earthquakes — a minor one near Facebook headquarters in Palo Alto, Calif., and the devastating one that hit Haiti.

Lucich discussed Facebook efforts by news organizations including ABCNews.com, France 24, The New York Times, The Guardian, CNN, CBS News, CNBC, The Huffington Post, The Washington Post, and USA Today.

Highlights from Lucich’s post:

When the earthquake hit Haiti, victims in the area, news affiliates, and people around the world used Facebook to learn what was happening, connect with loved ones and quickly disseminate information. ABCNews.com and France 24 added Facebook live-stream boxes to their sites to enable people to share their feelings on the disaster and relief efforts, and publish it back to their Facebook status. Meanwhile, The New York Times created a special Facebook Page dedicated to Haiti coverage, resources, and updates from their reporters on the ground.

Just as your friends can post news throughout the day, so do many news outlets. By connecting with their Facebook Pages, you can stay updated and interact with outlets such as The New York Times, The Guardian, and CNN, and directly with reporters and anchors such as Katie Couric of the CBS Evening News and CNBC’s Nicole Lapin.

You can even create a “News” list to filter news-oriented Pages into one view on your News Feed. Simply add relevant Pages to the list, just as you would with a friends list. The next time you sign on to Facebook, you can click the “News” filter to see stories from all of the news outlets of which you’ve become a fan.

In addition to reading news on Facebook, you can share news with your friends on external sites with Facebook Connect. Outlets like The Huffington Post, The Washington Post, USA Today, and countless blogs have become more social by adding Facebook Connect to their Websites and iPhone applications. You can sign in with your Facebook login to see what articles your friends are reading and comment on articles with your authentic identity.

Start-ups are also using the power of Facebook Connect to provide social news experiences. Daily Perfect is a personalized news Website that you can sign into with Facebook Connect, and it will deliver news tailored to you based on your Facebook profile. For example, I’ve included in my Facebook profile that my interests are “San Francisco,” “technology,” and “religion,” and Daily Perfect surfaces current affairs related to those interests.

For more examples of how news organizations are using Facebook, become a fan of the News on Facebook.