Facebook Speaks to Senate on Privacy Implications of SocialAds

Privacy is increasingly becoming a topic of discussion in the world of online advertising. As new tools emerge to target advertising based on user behavior as well as provide social relevance, privacy is becoming a critical issue. Whether it’s the tracking of users via cookies or the monitoring of their activities throughout “the social graph”, we are in a new era in which the lines between personal and public lives have become blurred if not eliminated.