"Facebook", Searched For 16 Percent More Than Google

Hitwise Search BrandsAccording to statistics published by Hitwise yesterday, Facebook has become the most searched brand in the United States. This is calculated by Hitwise as all the search terms which “included the root word ‘Facebook'” of which there were 10,673 search terms. While MySpace still has a substantial number of searches, the research suggested that MySpace has continued its historical decline.

Facebook has been experiencing ongoing growth domestically, previously outstripping Google as the most visited site in the United States. This is yet another metric which points to Facebook’s continuing growth in dominance. It has been expected that this year Facebook could become larger than Google on most measurements, even including global traffic.

Both revenue and traffic continue to grow at Facebook, giving the company something to be extremely proud about. Do you navigate to Facebook or Google more frequently each day?