Facebook Removes Network of Pages Posting Content Supporting Robert Hyde

Storyful discovered the inauthentic activity tied to the figure in the impeachment investigation

The pages described themselves as representing groups of Trump supporters from different states Bill Oxford/iStock
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Facebook pulled a network of several-dozen pages late last week that were behind coordinating posts defending Robert Hyde, a Republican running for a House of Representatives seat in Connecticut who has become part of the impeachment investigation into President Donald Trump.

Rebecca Ballhaus of The Wall Street Journal reported that the coordinated activities of the pages were discovered in an analysis by social media intelligence company Storyful.

Ballhaus reported that the pages described themselves as representing groups of Trump supporters from different states, but many shared the same contact information as Hyde’s campaign, listing Finley Enterprises as their owner. The pages tallied over 120,000 likes in total.

She added that the pages tended to post the same content and memes at the same times, offering as an example: At least 30 of the pages shared a National Public Radio article about Hyde’s texts about Marie Yovanovitch, U.S. ambassador to Ukraine at the time, on Jan. 16, and last Friday, several of the pages shared a video of Hyde saying it was ludicrous to take his texts seriously.

A Facebook spokesperson said in a statement, “When we find networks of pages misleading people by concealing who controls them, we require those owners to show additional information. In this case, the necessary disclosure was not made, so, per our policy, the pages have been removed.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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