Brazilians will choose their next president in a run-off election Oct. 28, and Facebook continues to take steps to ensure that spammers do not profit from sensationalized political content.
The social network said in a Newsroom post that it removed 68 pages and 43 accounts that were associated with Brazilian marketing group Raposo Fernandes Associados for violating its policies on misrepresentation and spam.
Examples of the pages and accounts that were removed appear above and below.
Those pages were then used “to post massive amounts of clickbait,” directing people to websites outside of Facebook that appeared to be legitimate but were actually ad farms.
Facebook said in its Newsroom post, “Our decision to remove these pages was based on the behavior of these actors—including using fake accounts and repeatedly posting spam—rather than on the type of content they were posting. This behavior was detected on Facebook but, as yet, we have not found similar misuse on Instagram or WhatsApp. While spam commonly involves the offer of fraudulent products or services, we have seen spammers increasingly using sensational political content—across the political spectrum—to build an audience and drive traffic to their websites, earning money for every visitor to the site. The RFA assets we removed were engaging in this type of elicit behavior.”