Facebook Releases Bitmoji Clone Avatars in Europe

The social network said they will arrive in the U.S. and Canada soon, as well

The social network began testing Avatars in Australia last June Facebook
Headshot of David Cohen

Facebook Avatars surfaced in Europe Tuesday, and the social network said they will soon be making their way to the U.S. and Canada, as well.

The social network began testing the Bitmoji clone feature in Australia last June, for use in comments on Messenger From Facebook and in News Feed, and it had been extended to New Zealand, as well.

Once users gain access to the feature, they can create their Avatars via the sticker tray in the comments section of News Feed posts or Messenger.

A Facebook spokesperson said, “We’re expanding Avatars across Europe, Canada and the U.S., and we are excited to give people in these countries a new way to express themselves and convey more of their identity on Facebook.”

They added, “We don’t usually share specific stats for adoption, but as we begin to roll it out more widely, we look forward to getting feedback from people using it in Europe so we can iterate on it and improve over time.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.