Snap Games Adds Color Galaxy From Gismart

Bitmoji enables Snapchatters to easily see their friends driving around

Players can win coins that can be redeemed for new personalization options Gismart

Developer Gismart brought new title Color Galaxy to Snapchat’s Snap Games platform.

The fast-paced multiplayer game involved Snapchatters driving cool custom cars—and, sometimes, chickens—in a race to close their color loops on the map and expand their territories. While players can cross an opponent’s line to take his or her life, the same thing can happen to them if their line is crossed.

Color Galaxy incorporated Bitmoji so that Snapchatters can easily spot their friends driving around.

Gismart

Gismart said that while there are no in-game purchases, players can win coins that can be redeemed for new personalization options, such as new vehicles, territory colors or sound effects.

Snap Inc. head of games partnerships John Imah said in a release, “Snap Games is all about sharing experiences with your friends, even when you can’t be together. Color Galaxy is a brilliant example of this, letting friends conquer the galaxy, with or against each other, directly from chat. We’re excited to bring this fun, fast-paced, and competitive new game to our Snapchat community.”

Gismart vice president of business development and marketing Lana Meisak added, “We’re thrilled to join the Snap Games platform and introduce players to the whimsical, customizable worlds of Color Galaxy. Tapping into Snap’s social features like Bitmoji avatars, snippets and augmented reality lenses make it even easier for Snapchatters to connect with their friends and share fun moments from the game. A gaming experience like this can only come to life on Snapchat, and we can’t wait to see the response from Snapchatters worldwide.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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