Facebook PMDs Mass Relevance, Spredfast merge


Facebook Preferred Marketing Developers Spredfast and Mass Relevance announced Wednesday that they have combined forces. The company will operate under the Spredfast name and have the merged client base of more than 600 customers.

Combined, the two companies fuel social marketing in 84 countries, manage 1 billion consumer brand connections and process more than 650 million pices of social content per day. Both companies are based in Austin, Tex., and that will continue to be the case. Rod Favaron, Spredfast CEO, will continue to head up the executive management team. Sam Decker, Mass Relevance’s CEO and Co-Founder, will join the Board of Directors and serve as Executive Advisor to the new company.

Favaron discussed the merger in a press release:

Keeping up with the speed of social is a lofty challenge for marketers and media today. Consumers continue to raise the bar for how they want to engage with brands. Amidst a sea of social chatter, brands must find the right moments to interact with their audience, and move faster than ever to deliver their stories. The combination of Spredfast and Mass Relevance give brands an unparalleled ability to stay on top of market trends, and be smarter about how to engage customers in social experiences that build lasting relationships.

Decker also commented on the announcement:

We built Mass Relevance to connect relevant conversations from social networks and fuse them into a customer’s brand story. Three years later, we are honored to align with our neighbors, another Austin-based company, to complete the circle of bringing audience participation into every aspect of marketing. The combination of Spredfast and Mass Relevance opens up new possibilities for our customers to do more with social content in real-time.