Facebook Pages Directory: Where Is It?

A few weeks ago Facebook announced their new Pages service. Brands, bands, movies and other entities can build a page to promote their product or service. It’s a great system but there are only three ways to hear about it: through another friend, through a social ad or through search. While this is great for Facebook’s advertising network it really isn’t great for the users. With groups I can go browse through what’s popular in my network and popular with my friends.

So why doesn’t Facebook launch a Pages directory just as they have for applications? I understand that they want to generate revenue but while a pages directory will help pages attract more users, there will still be brands and individuals that invest heavily in advertising.

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