Facebook Pages Can Now Create Paid Online Events

The social network will not collect any fees for at least the next year

Businesses, creators, educators and media publishers can now create online events Facebook
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With in-person events still largely on hiatus due to the coronavirus pandemic, Facebook is providing a way for people to create paid online events via its platform.

Vice president and head of the Facebook application Fidji Simo said in a Newsroom post that page administrators of pages for businesses, creators, educators and media publishers can now create online events, set prices for “attending,” promote those events, collect payments and host the events.

The new option is available to pages in these 20 countries that meet the social network’s partner monetization policies.

Simo said Facebook will not collect any fees from paid online events for at least the next year in order to support small and midsized businesses and creators.

She added that the total of Facebook Live broadcasts from pages in June was double that of June 2019, largely attributed to broadcasts since stay-at-home mandates went into effect in March.

Simo wrote, “With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones. People are also relying on live video and interactive experiences more when they can’t come together physically … By combining marketing, payment and live video, paid online events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.