Is Facebook Rolling Out a Messenger Chat Bot for Page Administrators?

Page Assistant enables page admins to customize the time of day and frequency of its messages

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Facebook appears to be testing a Messenger bot aimed at helping page administrators on the social network with management of their pages.

Reader Chris Ruberg, digital marketing specialist at Affinitiv, shared the screenshot below of Page Assistant, saying that it is a Messenger chat bot that provides messages to page admins about enhancing their pages and boosting their results on the social network, and adding that page admins can customize when they receive those messages, such as by time of day and frequency.

Ruberg added that at the time of this post, Page Assistant was only available on one of the pages he manages.

Facebook had not yet responded to a request for comment at the time of this post. David Cohen is editor of Adweek's Social Pro Daily.