Facebook Looks to Boost Transparency on High-Reach Pages, Instagram Accounts

The effort will start with those based outside of the U.S. that have large U.S. audiences

Facebook will begin providing information on the location of high-reach pages and Instagram accounts on every post they share in an effort to boost transparency measures prior to November’s presidential election in the U.S. and similar events in other countries.

Facebook product manager Anita Joseph and Instagram product manager Georgina Sheedy-Collier said in a Newsroom post that the initiative will begin with Facebook pages and Instagram accounts that are based outside of the U.S. but have large audiences that are primarily based in the U.S.

Facebook

Facebook

They added that the company is exploring ways to extend these transparency measures further.

Joseph and Sheedy-Collier wrote, “We want to make sure people use our services authentically and can understand who is behind the posts they’re seeing.

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