Facebook Looking For More Ad Revenue Sources
Facebook wants to expand its advertising beyond social games, possibly adding a revenue stream to the sharing of music and video on the site.
Facebook wants to expand its advertising beyond social games, possibly adding a revenue stream to other categories on the site like music and video.
That’s what Dan Rose, Facebook’s vice president of partnerships and platform marketing, told an audience at the Digital Life Design conference in Munich, according to Reuters. He said that the company wants to leverage its success in selling ads related to social gaming into other categories. Like the news wire quoted from his presentation:
For a company like Zynga, Facebook is absolutely the most efficient advertising platform in the world.
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