Facebook has enjoyed boasting about their highly active users over the past few years. One statistics that they often state is that 50 percent of “active users” log in to the site on a daily basis. Facebook has most definitely changed the way we interact with each other and for many it has become heavily integrated into our daily lives. I decided to compile the top reasons that users log in to the site and have posted them below.
1. Stalk People
Let’s be honest, there are many motives behind connecting with others and on Facebook one of those primary motives is to stalk people! One of the best things about Facebook’s stalking features is that they are about to be upgraded! With the real-time news feed, you will be able to see a lot more about what your friends are doing in real-time. So go ahead, stalk your friends and don’t worry because they’ll never know!
2. Share Photos
Facebook is now the largest photo sharing site on the web. The main reason for this growth is the ability to tag your friends in photos. While social tagging has been around before Facebook, tight integration into the social graph has proven to be extremely powerful. It also naturally improves your ability to stalk people given that they are constantly being tagged by others (yes, you can prevent being inappropriately tagged as I outline in the Facebook privacy guide).
3. Play Addictive Games
When Facebook opened their platform two years ago they weren’t expecting the site to become the central platform for the future of social gaming but soon enough it was. The most popular application on the site based on daily active users is Pet Society and overall, a large percentage of the top 100 applications on Facebook are games. If you are on Facebook, there’s a good chance that you have played a game in the past month and many more are playing daily.
4. Advertise Your Business
While Facebook’s advertising platform is still in its infancy, many businesses are taking advantage of the site’s ability to efficiently target users based on specific demographic information. Many of the advertising opportunities are still being explored including “nanotargeting” which is the ability to target a single user via a Facebook advertisement.
5. Monitor Your Children
The fastest growing demographic on Facebook over the past few months has easily been parents, more specifically: mothers. Facebook can be a parent’s dream come true. While the site can occasionally provide parents with more information than they ever wanted, Facebook can also be used to increase communication between parents and their children.
6. Meet Other People
While Facebook is supposed to be for connecting with those that you’ve meant offline, the launch of the Facebook platform brought about a number of applications which have served as powerful tools for connecting previously unconnected users. Some of these applications are for meeting fellow singles to date while others are for connecting within virtual communities. However you are connecting with others, Facebook is rapidly spawning millions of new relationships.
7. Create An Application
While everybody isn’t a developer, Facebook has been extremely effective at attracting new developer talent to build applications on top of the Facebook platform. Facebook initiated the movement toward a more open social web with the launch of their platform two years ago, and they are continuing that movement today. The result has been numerous applications which now are legitimate businesses for hundreds if not thousands of developers.
Many more developers have attempted to build powerful applications on top of the Facebook platform, and despite their failure to attract a mass following, the opportunity provided to developers is frequently too good to pass up.