The 64th edition of the Eurovision Song Contest will kick off in Tel Aviv, Israel, May 14, and Facebook said it has already seen over 9 million interactions with related content since March 15.
Israeli singer Netta Barzillai won last year’s contest in Lisbon, Portugal, with her song Toy, making Israel the host country for this year’s event.
Facebook partnered with the European Broadcasting Union on the official Eurovision page for the social network’s Facebook Watch video destination.
The page will host 16 new videos, each six to eight minutes long, which will include highlights of the opening ceremony, recaps of the semifinals, behind-the-scenes footage and artist interviews.
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