Facebook Is Revamping Its Targeting for Housing, Employment and Credit Ads

The changes are part of settlements of lawsuits and EEOC complaints

Facebook is implementing several changes to its targeting policies for ads dealing with housing, employment and credit as part of the company’s settlements of several class-action lawsuits and complaints.

In one of the complaints, the American Civil Liberties Union teamed with Communications Workers of America and workers’ rights law firm Outten & Golden last September to file charges with the Equal Employment Opportunity Commission against Facebook and 10 companies that advertised jobs via its platform, claiming unlawful discrimination and saying the advertisers used the social network’s targeting capabilities to deliver their ads solely to male users.

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