Facebook Is Expanding Its Test of a Breaking News Tag to Publishers in More Countries

People in Australia, France, Germany, Mexico, Spain, U.K. will start seeing the labels

Facebook's breaking news label Facebook

Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries.

The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia.

Product manager Joey Rhyu revealed in a blog post Thursday that Facebook is expanding the test to publishers in more countries in Europe and Asia.

In addition, the breaking news label—which had already been fully rolled out in the U.S. and Canada—will now be seen by everyone in Australia, France, Germany, Mexico, Spain and the U.K.

Rhyu said stories containing the breaking news tag will also be tagged as breaking news in Facebook’s CrowdTangle content-discovery and social-monitoring platform.

He wrote, “In the test period, we’ve seen that breaking news posts about politics, crime, disaster and business perform best. We’re using data like this to help publishers understand how to use the label to connect people with the breaking news that they need to see most. Most of all, we’ve been pleased to see that people are finding the extra visual indication useful, helping them feel more informed about what’s happening around them, when it happens. From our research we’ve found that people agree that the stories they see labeled as breaking news on Facebook are breaking news. As we continue to invest in this product, we expect to see people become even more accustomed to finding breaking news in News Feed.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.