Facebook Users Wanted to Be More Comfortable in Their Own Skin in November

Collagen induction therapy was one of the social network’s Topics to Watch

Collagen induction therapy

Collagen induction therapy was one of Facebook IQ’s Topics to Watch in November.

Conversation about collagen induction therapy and related terms—acne, aesthetics, Botulinum toxin, chemical peel, collagen, dermabrasion, laser, makeup, permanent makeup, skin—leapt by 4 times compared with November 2016 and by 1.4 times versus October, with the discussion dominated by women, particularly those between 25 and 49.

Healthy eating captured the attention of Facebook users last month, as discussion about food steamer shot up 6 times year-over-year and 4 times month-over-month, with related topics including cooker, cooking, cookware and bakeware, egg as food, food, pressure cooking, rice, rice cooker, slow cooker and stainless steel. Women aged 25 through 64 drove the discussion, but men were in on it, as well.

On the opposite end of the healthy eating spectrum, food truck rally and related terms beer, food, food truck, Gastonia (N.C.), King of Prussia (Pa.), Oktoberfest, Rensselaer County (N.Y.), rodeo, Texas and Thanksgiving munched growth of 11.9 times compared with November 2016 and 7.3 times versus the previous month. The gender disparity was smaller than the previous topics, but women 35 through 49 still edged men.

Peripheral neuropathy saw year-over-year growth of 23.3 times and month-over-month gains of 11.3 times, along with related terms arthritis, cancer, chronic pain, diabetes mellitus, drugs, fatigue (medical), fibromyalgia, pain, paresthesia and symptom. Women and men 50 and older drove discussion.

On the technology front, solid-state drive—and related terms 1080p, Alienware, central processing unit, Dell Technologies, GeForce, hard disk drive, Intel Core, laptop, Nvidia GeForce and random-access memory—saw discussion rise by 8.6 times year-over-year and 2.5 times month-over-month, dominated by younger males.

Back to food, talk about layered pastry tiropita and related terms baklava, cheese, feta, Greece, moussaka, pastry, ricotta, spanakopita, taste and gyro was up 2.1 times versus November 2016 and 1.2 times compared with October.

We learned these things from Facebook IQ’s latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.

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