Facebook Introduces Facebook Viewpoints Market Research App, Paying Users for Participating

It is currently available to people 18 and older in the U.S.

Facebook introduced another market research application, Facebook Viewpoints, which rewards users for taking part in surveys and research and performing tasks.

Viewpoints is currently available to people 18 and over, Android and iOS, only in the U.S., and product manager Erez Naveh said in a Newsroom post that the social network hopes to expand the app into more countries next year.

Facebook released a similar market research app in June, Android-only Study From Facebook, also paying users for their participation, but the two apps operate differently.

Viewpoint invites its users to join programs, explaining at the time what kinds of information will be collected, how it will be used and how many points participants will receive upon completing that program.

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