Facebook’s plans to monetize WhatsApp—the messaging application it acquired for $19 billion in February 2014—appear to be on hold, aside from a previously revealed initiative to include ads in Status, WhatsApp’s version of the popular Stories format on other platforms.
Jeff Horwitz and Kirsten Grind of The Wall Street Journal reported Thursday that Facebook was backing off its plans to bring ads to the rest of the app, adding that a team at WhatsApp that had been formed to determine the best way to integrate ads was recently disbanded, and its work was removed from the app’s code.
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