Facebook Planning To Hijack Twitter’s Hashtag!

Twitter is the Facebook of the MySpace times and it seems Facebook knows it, as the platform everyone loves to complain about is supposedly planning a BIG Twitter-esque change.

No, it’s not another timeline update (there’s on currently underway, in case you didn’t know) – Facebook is apparently planning to hijack Twitter’s hashtag!

The next wave of social media madness has begun.

Turf wars between platforms is nothing new, of course, and the bad blood between Twitter and Facebook was ratcheted up with the Instagram saga, but this move by Facebook, as reported by The Wall Street Journal takes it to a whole new level.

Facebook is working on incorporating the hashtag, one of Twitter’s most iconic markers, into its service by using the symbol as a way to group conversations, said people familiar with the matter. It is unclear how far along Facebook’s work on the hashtag is and the feature isn’t likely to be introduced imminently, these people said.

Why is this a big deal? Because it doesn’t really make sense. Facebook doesn’t need the hashtag – it’s a fairly nonsensical move. Facebook already groups conversations without hashtags – so why is it adopting this popular way to organize conversations? Maybe it plans to destroy the hashtag from within – and by association, Twitter. Maybe they plan to make it so overused and annoying that people will hate it and . . . hate the land of the hashtags – Twitter?

It’s possible. What’s YOUR threshold for endless #LolCat hyperlinks? Ick.

Feel free to share your less-paranoid explanation of this mysterious Facebook move in the comments.

(Hashtag image from Shutterstock)

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.