Facebook Helped Launch a Documentary Series to Inspire Girls to Create Games

A digital ad campaign was created to promote Girls Level Up

Seven Girls Level Up documentary videos will debut Nov. 12
Facebook

Facebook launched its Women in Gaming initiative in February with the goal of giving women in the video-game industry a place to connect and share their stories.

Now, the social network is working with documentary company Artifact Studios to help launch a series of documentaries called Girls Level Up, which were designed to inspire teen girls to become video-game makers.

In these videos, girls ask questions about game development, such as, “How do you come up with an idea for a video game?,” and, “What programming language should I learn?,” and those questions are answered by female video-game developers.

At the end of each video, viewers are encouraged to visit the Girls Level Up website, where they can learn more about video-game development.

Collaborators on the project include Double Fine Productions, PlayStation, Media Molecule, Naughty Dog and Pixelopus. Some of the women involved in the series have worked on blockbuster games like Journey, LittleBigPlanet, Uncharted 4 and more. Artifact also recruited educators focused on STEAM (science, technology, engineering and math) to work on the project.

The Girls Level Up series kicks off Monday with seven videos. The series will be promoted on Facebook and Instagram through ads that will run primarily in the Stories area on both platforms. Facebook Creative Shop worked with Artifact to create ads designed for the full-screen vertical format. Facebook will also engage with users on social media using the hashtag #girlstalkgames.

In a press release, Leo Olebe, global director of games partnerships at Facebook, said, “Facebook’s Women in Gaming initiative was built to bring women in the gaming industry together to share their stories and create a community that encourages more women to consider gaming as a career. As a parent, I believe it’s important to spark imagination at an early age and support girls in exploring what it means to make games. We’re proud to partner with Artifact Studios on ‘Ask a Developer’ and hope #girlstalkgames helps to raise awareness for STEM and inspires young girls to pursue a future in games.”