Facebook Confirms Test of Email Marketing Tools for Small Business Pages

Contacts can be entered individually or uploaded from spreadsheets

Businesses in the test group can send emails directly via the Facebook platform and track their performance Meg Coffey/Facebook

Facebook confirmed that it is testing new email marketing tools for pages with a small number of small and midsized businesses.

The social network said the new tools, should they be released, will enable SMBs to create email contact lists individually or by uploading contact lists from spreadsheets, after which they can compose emails via easy-to-use tools and send those emails directly via the Facebook platform, with the ability to track their performance.

Businesses that are part of the test group can access the new email marketing tools through a Marketing Emails tab in their pages’ inbox.

Meg Coffey/Facebook
Meg Coffey/Facebook
Meg Coffey/Facebook

Coffey & Tea managing director Meg Coffey tipped off Adweek about the test and shared the screenshots in this post.

A spokesperson for Facebook said in an email, “We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations. We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.