The latest version of the Facebook SDK (software-development kit) includes a marketing kit that enables “non-technical” employees to share the most important events in apps, without the need to write code.
The social network said in a blog post that the feature is aimed at helping marketers understand how their apps are being used and taking that information to build audiences, optimize install campaigns, engage with lapsed users and more effectively measure results.
Facebook wrote, “It simplifies the setup process by enabling marketers to add, modify and remove events with a simple point-and-click tool. Marketers no longer need to ask their developers to write code, release a new version of their app and wait for people to update—a process that could take weeks, if not months. Instead, with codeless events setup for apps, even non-technical employees can make updates when needed, creating the opportunity for more efficient, agile marketing for your mobile app.”