Facebook Brand Loyalty Platform PunchTab Goes Mobile

PunchTab is adding a new-school mobile component to its old-school approach to consumer loyalty.

PunchTab is adding a new-school mobile component to its old-school approach to consumer loyalty.

Brand managers and bloggers can incorporate PunchTab into their sites, enabling users to collect loyalty points in return for actions such as liking a Facebook page, commenting on a blog post, or purchasing an item or service. Users sign into PunchTab with their Facebook IDs, enabling the Silicon Valley startup to track their progress.

Those points can then be exchanged for prizes determined by the businesses, such as merchandise or gift cards from Amazon and iTunes.

PunchTab said its platform is currently in use on some 1,200 websites, with 800 giveaways, and it reached more than 7 million users last month.

Now PunchTab is going mobile, as well, announcing next week’s launch of PunchBowl, a mobile app that will enable local merchants to promote giveaways and drive in-store traffic. PunchBowl alerts users when there are giveaways near their physical location, and they can earn entries and drop-in virtual business cards for actions such as liking merchants’ Facebook pages or sharing links to their websites.

The closer users are to the cash register, the higher the rewards, including 10 entries for checking into the store via PunchBowl.

Readers: Would loyalty programs like PunchTab entice you to interact with merchants, particularly with the option of using a mobile app like PunchBowl?