Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers.
The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game engine Unity found that 78 percent of game players are open to engaging with rewarded video ads.
On that note, Facebook Audience Network introduced Rewarded Video, which allows game developers to give players the option of watching a full-screen, immersive video ad in exchange for a reward within the game they are playing.
Rewarded Video is available immediately to all publishers on Facebook Audience Network, and the social network said it is now supporting Unity and fellow game engine Cocos2DX in order to help create Rewarded Video ad units.
Facebook added in its blog post:
Rewarded Video is 100 percent initiated by the viewer and delivers a full-screen, immersive video experience.
Players like gaining additional benefits in a game without having to wait or pay. By giving people the choice to watch ads in exchange for a reward, Rewarded Video allows publishers to offer a positive user experience while also increasing revenue through Facebook’s people-based targeting and high-quality demand.