Facebook Thursday introduced a new col-sm-12 ads format for Facebook Audience Network, its mobile advertising network.
The social network said in a blog post that advertisers testing the new col-sm-12 ads saw click-through rates 58 percent higher than Facebook Audience Network’s standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization.
Full-width ads are now available to all mobile web publishers on Facebook Audience Network via header bidding, and Facebook added in its blog post:
Today we are introducing a new format, called col-sm-12 ads.
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