Adaptly's Approach To Facebook Analytics: Profile
Fresh off Adaptly's introduction of its Momentum analytics tool for Facebook and other social networks, we spoke with Co-Founder and Chief Executive Officer Nikhil Sethi about what makes his company's approach to a progressively more crowded field different.
Fresh off Adaptly’s introduction of its Momentum analytics tool for Facebook and other social networks, we spoke with Co-Founder and Chief Executive Officer Nikhil Sethi about what makes his company’s approach to a progressively more crowded field different.
Adaptly was founded in January 2010 by Northwestern University engineering students Sethi and Garrett Ullom, and Sethi said the company received “400 calls within 24 hours” after launching its platform in August of that year.
“A lot of us have never really been in advertising before, so there are no pre-conceptions,” Sethi said of Adaptly’s staff of 30 in the Flatiron district of New York and its new London office, adding that many of its employees are able to bring a fresh perspective without being hamstrung by “the way we’ve always done it.”
“Facebook has all the power,” Sethi said on the subject of marketing via the social network, “they’re not letting someone else commoditize...
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