Facebook Promoted Alex Hardiman to Lead Its News Products

Hardiman, formerly of The New York Times, had been leading the social network's pages team

Facebook filled its open head of news products role from within, as Alex Hardiman, who had been leading the social network’s pages team, has been promoted.

Hardiman left The New York Times for Facebook last summer. While at the newspaper, she led its mobile and news product teams.

She will begin her new role in June, reporting to vice president of product Fidji Simo.

Hardiman announced the news in a Facebook post (embedded below):

Reunited with news, and it feels so good.

Friends—I wanted to share an update on my Facebook adventures so far and what I’ll be doing next. As some of you know, I left The New York Times last summer after a decade leading the mobile and news product teams. I came to Facebook looking for a new challenge and had the privilege of leading the pages team in New York. For the past eight months, we’ve built new business and messaging tools to help small businesses around the world thrive. It’s been thrilling and deeply rewarding work. But recently, I was asked to return to my roots in news in order to help Facebook work even more closely with news publishers and address our common challenges and opportunities.

I’m excited to share that starting in June, I’ll be joining Fidji Simo’s team to lead Facebook’s news products here in New York. As a part of the Facebook Journalism Project, my colleagues and I will work collaboratively with news organizations across the spectrum to build new storytelling formats, local news communities, monetization options and more. We will spend time building better products and tools for journalists, working hand-in-hand with Campbell Brown and her team to strengthen the relationships and value exchange between Facebook and news providers. We will also partner with teams in Facebook to continue curbing the spread of false news.

Taking this role is a deeply personal decision for me. My great-grandmother was a radio and television pioneer in the Midwest and spent her life providing Americans with access to high quality news. My grandfather spent his career as a broadcast journalist tackling racial discrimination and social injustice. I grew up in news, spending 10 years at The New York Times transforming the company into a mobile-first organization with products like The Times’ iPhone news app. I partnered with editors to invent new forms of journalism and with the business side to launch new digital news revenue models. I’m eager to leverage my experience to collaborate with news organizations on the next wave of news products on Facebook. The weight and opportunity of this challenge is both humbling and thrilling, and I can’t wait to get started.

Image courtesy of Alexandra Hardiman’s LinkedIn profile.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.