WATCH: How To Split Test A Facebook Advertisement

Whenever you begin a new promotion on Facebook, create two posts and compare their performance. Keep the one that does better.

Whenever you begin a new promotion on Facebook, create two posts and compare their performance. Keep the one that does better.

That advice comes from Jordan Franklin, director of social solutions at Clickable, who stars in a Grovo tutorial on Facebook advertising. A preview of his appearance appears below; let us know what you think of it by posting in the comments section beneath this post.