Facebook Ad Prices Actually Fell, Marketing Firm Says

Ads on Facebook are decreasing in price, despite recent reports to the contrary, according to TBG Digital.

In fact, in some markets, the suggested bid rate has dropped upwards of 40 percent, the exact rate which Efficient Frontier recently stated ads had increased by. Given that TBG Digital manages a large percentage of Facebook’s daily ad inventory (possibly the largest), we’d have to trust this latest report.