Facebook Ad Networks Still Performing Poorly
Yesterday I had lunch with the developers of a top Facebook application. They were commenting on the poor performance of advertising on Facebook applications currently. This is a serious problem for developers, especially those that are making their living off of these applications. Earlier today VideoEgg announced a new advertising model that they would begin using for their general network: pay per view. The new advertisements can be dynamically resized to fit anywhere on a publisher’s website.
The argument behind this new model is that CPM advertising lacks accountability.
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