Extole Consumer Marketing Platform Embraces Facebook Open Graph
Consumer-to-consumer social marketing platform Extole introduced the next generation of its platform, adding full support for Facebook’s open graph, as well as new social expressions and more advanced analytics.
Consumer-to-consumer social marketing platform Extole introduced the next generation of its platform, adding full support for Facebook’s open graph, as well as new social expressions and more advanced analytics.
Extole customers can now take full advantage of the capabilities of Facebook’s open graph when using the vendor’s social referrals and social promotions features, enabling referrals, coupon claims, and purchases.
Marketers using the Extole platform can also move past likes and incorporate open graph actions including want, try, and recommend.
And the platform now provides customers with real-time data including number of advocates, shares, clicks, and conversions.
Extole
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