Change 1: Ad Creation Flow and Interface Polishing
One first thing that you will notice when using the new power editor is the reconfiguration of how you create ads. Instead of cycling through the different steps on the left hand side, you do this from the top.
Under the Audience tab, you can switch between the standard and advanced audience changes much like before.
These changes do make the tool look much flashier from a cosmetic standpoint, but perhaps at the expense of usability. It was much easier to cycle through the different options on the left hand side when they were always visible. Currently you have to scroll back up to the top to change between the different tabs.
The flow does make more sense and will make the power editor much more intuitive for new users.
Another thing to note is that the interface is beginning to look more polished. Notice the changes when you select ad type.
Change 2: Ad Preview Change
Now Facebook provides more options for previewing your ads. You can see how it looks on the right column and in the desktop feed. Currently it isn’t possible to preview mobile ads.
Though this isn’t a groundbreaking change, it does make life easier. Clients and new Facebook users want to know what their ad will look like, and now they can see!
Change 3: Page Post Link Changes
This is not solely for power editor, but the new page post link format began rolling out on Sept. 10. The transition should be finalized across all Facebook pages by the end of the week. Notice the increased image size. Also, unlike page photo posts, clicking on the image will take you offsite.
This will have some profound effects on lead gen on Facebook over the next couple of months.
Change 4: Switching Between PE and Ads Manager
The ability to switch between the Power Editor and Ads Manager is now featured more prominently above the ad preview. This will make it easier to switch between the two.
Readers: Are the new changes useful? What features do you want in Power Editor?
Dennis Yu is CEO and founder of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News.
Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.