Experian Hitwise: Dancing with the Stars Waltzes Its Way Up the Charts

Fox News Channel’s The O’Reilly Factor and MSNBC’s The Rachel Maddow Show retained the top two spots on the list of cable-news-show websites from Experian Hitwise for the week ending March 5, but MSNBC’s Morning Joe replaced network sibling Hardball with Chris Matthews in third place.
Comedy Central’s The Daily Show with Jon Stewart once again claimed the late-night talk-show crown, while NBC’s Late Night with Jimmy Fallon surged into second place, and Comedy’s The Colbert Report was No. 3.
The morning talk shows were unchanged yet again: NBC’s Today at No. 1, ABC’s Good Morning America in second, and CBS’ The Early Show at No. 3.
The top three broadcast-network websites were also unchanged from the previous week: CBS, ABC, and Fox. There was no glee for Fox’s Glee, as it dropped out of the top three broadcast-show sites. Fox’s American Idol was tops again, followed by ABC’s Dancing with the Stars, and CBS’ NCIS. Fast risers were Dancing with the Stars (to No. 2 from No. 46), and NBC’s Harry’s Law (debuting at No. 24).
MTV’s Jersey Shore continued to show its guido power, remaining atop the list of cable-show sites, with Comedy’s South Park finishing second again and The Daily Show propelling itself into the third spot. Fast risers were Lifetime Television’s Army Wives (6 from 24), A&E Network’s Breakout Kings (7 from 158), Food Network’s Down Home with the Neelys (17 from 33), and Bravo’s The Real Housewives of Orange County (22 from 59).
Nickelodeon’s SpongeBob SquarePants was finally knocked out of the No. 1 spot when combining broadcast and cable show sites, coming in at No. 2 behind new No. 1 American Idol. Dancing with the Stars also made its move up the charts, coming in third. Fast risers were Dancing with the Stars (3 from 119), Army Wives (21 from 75), and Breakout Kings (22 from 279).
Broadcast and Cable Report 030511

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.