Enjoy Virtual Confections With Cadbury Australia's New Facebook Game

As brands foray into the world of social games, they’ll have to distinguish themselves with new gameplay that doesn’t rely solely on existing mechanics that have been beat to death. Bringing innovative gameplay to the table is Cadbury Australia with a new game called Freida Smooth Moves. The game focuses on rhythm-based mechanics in which players pull off smooth moves on the dance floor. The game is currently at 4,186 MAUs and growing. Read more after the jump.