Edelman Named VW's Social Media AOR
A little more Edelman news for the week — the firm announced that they’ve been selected social media AOR for Volkswagen. The decision comes after a competitive review process and Edelman’s appointment as AOR for the car company back in January.
Work began on April 1, and consists ofengagement with audiences, community management, and content creation across Facebook, Twitter, VW’s blogs, and other channels. The firm will also be helping with a number of projects, including the launch of the 2012 Beetle and Passat models.
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