Earned Media and the Journey of a Pinner

Pinterest is changing the way that consumers discover, capture, and share their inspirations. The planning process can unfold over many weeks and months, and the planning process is where brands want to be.

In its ads application programming interface release, Pinterest is providing visibility into the purchase path like never before. Brands can now get in touch with consumers on their purchase planning journey with Promoted Pins — and do it at scale.

There are currently over 50 billion pins on 1 billion boards across 70 million users and 2/3 of all the pins on Pinterest come from businesses. Brands have an incredible opportunity to take advantage of the consumer’s behavior at each stage of the purchase funnel including conversions and use the “world’s largest and most actionable focus group,” to interpret signals as users pin their future plans.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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