E! Launches “News Now” on Mobile

Eonline.jpgMediaweek reports that E! has launched an original news series produced specifically for broadband and mobile platforms.

The new E! News Now, which debuted on Aug. 27, features at least 12 original, short-form news clips each day covering the latest in celebrity and entertainment news, according to the report. “To help provide the new series its own identity, E! has assigned two reporters, Valery Ortiz and Ashlan Gorse, to host the one to two minute clips – neither of who are regulars on the linear network.”

No word yet on which carriers and phones will support the new show. The show is also available on the Web via on-demand streaming – visit Eonline.com’s broadband video hub The Vine for details.

E! Launches ‘News Now’ Web, Mobile Series [Mediaweek]