Drake University Gives Itself a D+

Wow. Drake University has launched a new marketing campaign in which the school touts the value of its educational offering by promoting the “D+ Advantage.” According to Yahoo! News, students and faculty have pointed out that a D+ really isn’t the image a university might want to project. One would think the school or its outside PR help (!) would’ve thought of that. Nevertheless, the school is sticking with it. Good luck with that.

[Image via Drake University website.]

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in