Don't Mobileneck…Make a Twitstop
Nielsen Online Digital Strategic Services executive vice president Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, penned the quite humorous and accurate The Official Social Media and Mobile Glossary of 2010 for AdAge.com.
Among the funnier entries:
MOBILENECKING: The alarming tendency to have our necks titled down or shifted sideways—ever glued to our mobile device. This anywhere, anyplace epidemic is increasingly common in cars, airplanes and crosswalks. Closely related to term “Eyevoidance,” where no one looks at anyone anymore.
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