Disney-ABC and Sprint: Together Forever
The Disney-ABC Television Group and Sprint just announced what appears to be a far-reaching, multi-year deal to distribute TV programming from the Disney Channel, ABC Entertainment, and ABC News to Sprint cellphones.
This is a big one, so we’ll break it down the best we can. In a nutshell, the deal allows for both on-demand and live, linear broadcasts (spaced out over three channels). Here are some of the benefits:
– For the first time, anyone with a compatible Sprint phone can watch full-length shows like Desperate Housewives, Lost, Grey’s Anatomy, and Ugly Betty on demand.
– A new ABC Mobile channel will run episodes from all of the above shows throughout the day, as well as ABC News shows such as Good Morning America and World News with Charles Gibson.
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