Develop Android Apps? Get Your Game In Front Of Millions of Android Users with PapayaMobile

Beijing-based PapayaMobile, a mobile and social platform that lets developers build, distribute and monetize Android apps, is announcing an Android App of the Day program to help Android users find daily deals. PapayaMobile provides a social SDK to developers that allows them to plug-in social features for free, cross promote and integrate virtual currency and also provides an offer SDK to developers and publishers, letting app developers join a pay-per-install network that costs as little as $0.30 and publishers monetize their apps more effectively. There's not many companies in this niche so it should be exciting to see how many developers they can sign up. Through their SDK, PapayaMobile is strengthening its position and the burgeoning Android market that's taking the iOS platform by storm in America. The Papaya Social SDK allows developers to plug-in to Papaya's social network for free and cross promote their app. So its most likely that since their last announcement of their SDK, they have been improving their functionality for the end user while making it easier for developers to get some users for their Android apps. With the advent of Android App of the Day program, users will be able to find and try the best apps with no strings attached. The apps will generally be free or cost 99 cents (discounted). This is great news for developers who will now face less barriers in getting the word about their app out to 4 million of PapayaMobile's users. PapayaMobile estimates that AndroidAppOfTheDay.net will generate anywhere from 10,000 to one million additional downloads per month for featured games. To cater to the needs of each individual developer, PapayaMobile offers three ways games can be featured on AndroidAppOfTheDay.net: The price of paid apps must be reduced to the minimum 99 cents allowed on the Android Market. Developers can make a paid app free for a single day to let users download it directly from the website. Free apps can provide a discount on virtual currency for one day. We last covered PapayaMobile in June when they raised $4M from DCM, a veteran investment firm that's backing companies like Outspark and RockYou. PapayaMobile reportedly had 3.5 million global users in June across its mobile games that cross-promote the traffic. PapayaMobile also has an offering called Papaya Offer SDK which is a pay-per-install advertising system. Si Shen, CEO of PapayaMobile, was a former mobile product lead for Google Beijing, and is a proponent of creating open technologies and platforms that serve the masses. Android is also seeing fast growth in the international market. As of May 2010, iOS leads the way at 40 percent international market share, with Android closing in at 26 percent. Symbian, by Nokia is in third at 24 percent. Blackberry OS, despite being popular in the United States, is in fourth at 6 percent. Windows Mobile, once dominant, fell to a measly 2 percent. Palm's WebOS and "other" make up the rest of the numbers. We recently reported that Android-enabled handsets have risen by 75% in North America, surpassing iPhone sales for the first quarter in 2010 as detailed by AdMob's "Mobile Metrics" report. Developers looking to be featured on AndroidAppOfTheDay.net should contact PapayaMobile through their website: www.papayamobile.com. Android users who want to check out new apps and get daily deals can come to AndroidAppOfTheDay.net starting today.

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Develop Android Apps? Get Your Game In Front Of Millions of Android Users with PapayaMobile

Azam Khan

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Azam Khan