Dennis PR Using Crain's and Craigslist?
Lets face it, people don’t pay attention to all of their emails, especially those from PR people. There are many crafty, and not so crafty ways to up your email response rate.
Here is one we wouldn’t recommend. Dennis PR has been sending out emails with the subject line, “Craig New York Bus,” to promote their “New York Business Hall of Fame,” apparently hoping readers will confuse the email as affilated with Craig’s List or Crain’s NY Business.
According
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