Customer Feedback Cards Go Mobile

You know those customer feedback cards that restaurants or other stores ask you to fill out? According to a new MediaPost report, soon we’ll be able to walk into any Apple, Sony, or Wal-Mart store and provide instant feedback on products via text messages from cell phones. The report said that this is the long-term vision of Glenn Allison, who along with several other Northwestern University graduate students co-founded tech startup Mimieo to develop software applications for marketers.

The idea is to get real-time data efficiently and deliver it to advertisers.”Say

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in