An early trailblazer among customer data platforms, mParticle, has raised $45 million in a Series D funding found, the company announced today.
The funding round, led by Arrowroot Capital, takes the total investment in mParticle to more than $120 million. The deal means Arrowroot Capital managing partner Matthew Safaii will join mParticle’s board of directors.
In a statement, mParticle claimed it would use the latest capital injection to further roll out CDP services that are compliant with an increasing web of data privacy laws.
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